Website

WTB, 2012

Role: UX and UI

In 2012 I was tasked with completely redesigning the WTB company website in order to update the overall look, feel and functionality of the site, implement updated branding standards and add more robust e-commerce capability. The previous website was discarded, and I designed the current site from scratch which included selecting a platform, optimizing information architecture and user experience, visual design, language localization and SEO. The redesign was well received by customers, and online sales tripled in the first twelve months immediately following the launch of the new site.