Justin Kirkwood

Strategic Product Design & Team Leadership

Professional Summary

Staff Product Designer with 18+ years in enterprise platform leadership. At ServiceNow, I co-led a 200+ designer Figma migration to 100% adoption and elevated Decision Tables to a top-3 UXQ ranking (77% vs 68% platform average). At Envestnet Yodlee, I directed product design for the Finovate Best of Show winning Fincheck app. Most recently, I delivered an end-to-end Phase 1 product specification for a healthcare startup, using an AI-augmented research pipeline to define system constraints, trust requirements and build priorities.

Professional Experience

PRODUCT DESIGN CONSULTANT at Healthcare startup (stealth) – Remote – Jan 2026

  • Developed an AI-augmented research pipeline combining ChatGPT, Perplexity, Claude and Notion to generate 250+ discrete insights from primary and secondary research.
  • Synthesized research into a complete Phase 1 product specification, defining system constraints, trust-first interface requirements and build priorities for an AI-driven healthcare scheduling platform.
  • Delivered PRD, user personas with behavioral trust models, exception-handling workflows, and a progressive disclosure navigation architecture limited to two drill-down levels.

STAFF PRODUCT DESIGNER at ServiceNow – Santa Clara, CA – Sep 2019 to Apr 2025

  • Led file migration protocols, training and communications for ServiceNow's company-wide Figma migration (200+ designers), achieving 100% adoption in eight months and earning the Experience Organization award.
  • Co-architected the ServiceNow Design System in Figma, establishing a tiered component library structure adopted across the organization.
  • Owned and evolved the Decision Tables builder experience, delivering features and enhancements that raised UXQ to 77% versus a 68% platform average, ranking top-3 across ServiceNow's portfolio.
  • Developed AR interaction concepts and prototypes for a major technology partnership (under NDA), influencing next-generation platform strategy ahead of a high-profile product launch.
  • Designed Workflow Guide, an AI-powered decision-support tool that reduced workflow template selection complexity for enterprise administrators.

DIRECTOR OF PRODUCT DESIGN at Envestnet Yodlee – Redwood City, CA – Jul 2017 to Aug 2019

  • Led design for the Fincheck app from concept through launch, winning Best of Show at Finovate Fall 2017; directed user research, UX strategy and visual design for a financial health assessment tool adopted by major financial institutions.
  • Led and mentored a distributed design team across the US and India, combining hands-on leadership with professional development and multiple internal promotions.
  • Identified market demand and designed Enrich, an API demonstration platform that became a core asset in enterprise sales presentations.
  • Directed a platform-wide UX refresh across nine web applications, redesigning navigation, simplifying information architecture and unifying the visual language to reduce cognitive load.

SENIOR VISUAL DESIGNER at Envestnet Yodlee – Redwood City, CA – Sep 2016 to Jun 2017

  • Promoted to Director within ten months as the sole visual designer on an eight-person UX team by delivering high-impact design solutions and establishing new quality benchmarks.
  • Introduced motion and interaction design capabilities by implementing new tools and developing micro-interaction guidelines adopted as standard practice.
  • Delivered high-visibility visual design for critical product launches, improving cross-functional efficiency and output consistency.

SENIOR ART DIRECTOR at Gyft, Inc – Mountain View, CA – Aug 2015 to Aug 2016

  • Redesigned the Gyft Enterprise B2B website using a modular architecture and lifestyle imagery, strengthening partner acquisition and sales enablement.
  • Created SDK component design specifications for mobile and web, accelerating partner integrations and reducing engineering friction.
  • Supported multi-platform marketing initiatives while maintaining brand consistency across channels.

CREATIVE DIRECTOR at Wilderness Trail Bikes, Inc – Mill Valley, CA – Dec 2012 to Jun 2015

  • Directed a complete website redesign that tripled online sales within 12 months by improving information architecture, user experience and checkout flow.
  • Managed marketing operations including budgeting, strategic planning and cross-functional coordination.

ART DIRECTOR at Wilderness Trail Bikes, Inc – Mill Valley, CA – Aug 2011 to Nov 2012

  • Led visual direction for brand campaigns and advertising, managing internal and freelance designers.
  • Established brand consistency across all customer-facing communications and promotional events.

GRAPHIC DESIGNER at Wilderness Trail Bikes, Inc – Mill Valley, CA – Jun 2006 to Jul 2011

  • Built a comprehensive visual design system spanning product packaging, catalogs and marketing collateral.
  • Collaborated on company-wide marketing initiatives and helped launch the brand's social media presence.

Skills and Tools

Product design • UX design • Design systems • Component libraries • Design tokens • Information architecture • Interaction design • User research • Usability testing • Prototyping • Accessibility (WCAG 2.1) • Design strategy • Team leadership • Cross-functional collaboration • Stakeholder management • Change management • Agile and Scrum • Figma • Sketch • Miro • Adobe Creative Suite • Principle • After Effects • AI-augmented research and workflow automation (Claude, ChatGPT, Perplexity, Notion AI) • Next.js and static site builds

Education

WEB DESIGN AND NEW MEDIA, ACADEMY OF ART UNIVERSITY, SAN FRANCISCO, CA