Apparel

WTB, 2012

Role: Art Director

WTB asked me to create a line of promotional apparel as a form of marketing collateral which was both sold through the company website and used for giveaways at promotional events. I chose to use vibrant colors and large logos so that these pieces would be easily visible when worm by customers at trade shows, product demos and races. Customers responded with enthusiasm by wearing these branded pieces at events, and the result was WTB benefitting from tens of thousands of low-cost and high-visibility brand impressions.