Advertising

WeirWolf Ad, 2010

Role: Graphic Design

In 2010 WTB asked me to design an ad promoting the release of a redesigned version of its flagship tire, the WeirWolf. This tire is named for one of WTB's most recognizable sponsored athletes, Mark Weir. During this product redesign, Weir became an integral member of the R&D team, spending hours researching and testing each new version until the final product was developed. Because Weir is so beloved within the mountain bike industry, I chose to feature him and highlight his extensive involvement in the development of this tire.