Justin Kirkwood

Strategic Product Design & Team Leadership

Print Portfolio

Event

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Shanghai Bicycle Show, 2014

Role: Creative Director

This is one of the many tradeshow exhibits that I design annually for WTB. The unique challenge I faced with this particular design project is that I was limited to only a small amount of floor space within which to create my exhibit. I was tasked with including a meeting space, storage, branding and several product categories in a limited 10x30 foot print. To accomplish this, I positioned the meeting spaces behind an exhibit wall. Not only did this provide privacy for meetings, it provided me with the freedom to use the entire width of the exhibit for branding and product display.