Packaging

Gyft Card, 2015

Role: Art Director

One of my first projects at Gyft was developing an original concept and design for the company's first physical Gyft card. The challenge was to produce a design that would entice consumers to pick up a Gyft card, even when it was displayed next to the gift cards of larger brands. My design features a direct and impactful hook which stands out and piques the interest of consumers even in a crowded gift card display.