Advertising

Peaty, 2013

Role: Creative Director

The man featured in this ad, Steve Peat, is a world champion downhill mountain biker. This was part of a UK specific advertising campaign and highlights both Peat's partnership with WTB, and his endorsement of the WTB Volt saddle. I chose to feature Peat in his local pub as a way of celebrating his accessibility to his fan base and his reputation of being a down to earth and friendly guy.