Packaging

WTB, 2014

Role: Creative Director

I was tasked with completing a packaging redesign for all WTB product lines that would not only update the overall look and feel of WTB product, but would also simplify messaging to consumers. I chose to use dramatic colors, which contrast with the light colored slat-walls commonly found in retail locations. In addition, I introduced product feature charts as a way of eliminating blocks of difficult to read copy. The end result is a line of sleek packaging with a concise and consistent method of organizing and delivering information to consumers.