Advertising

Gyft Truck Ads, 2015

Role: Art Director

For this project, I was tasked with designing advertising that would be featured on hundreds of trucks in major markets across the country. This design needed to be impactful, and that impact needed to be measurable. My design features a direct and enticing hook, and it includes a unique url so that the number of consumers driven to the Gyft site from these ads could be tracked.