Enrich App

Yodlee - 2019

Role: Design Lead

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As Yodlee shifted toward API-first products, I proposed and designed a concept app to demonstrate the power of its data enrichment services. The tool visualized enhanced transaction data—location, contact, store IDs, and more—using clean UI patterns tailored to financial professionals.

I led concept development, UX design, and visual design. I pitched the idea, secured leadership buy-in, and managed a junior designer on the team. I conducted research on competing apps, user pain points, and early customer feedback, using that input to guide interaction and visual decisions.

Enrich was built using a custom design system informed by both iOS and Material guidelines. After testing and iterative development, the final product was adopted by sales and demoed live at Finovate Fall 2019.