Advertising

WTB Product Ads, 2012

Role: Creative Director

A standard practice in mountain bike industry advertising is to feature photographs of products in use. However, while developing an ad campaign for WTB's 2012 product line, I chose to highlight the company's beautiful industrial design by isolating each product against a simple black background and eliminating nearly all copy. The result is a striking series of print advertising which both elevates the product line and easily stands out in any publication.